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24 Dec How a Pleasure-Seeker Makes A Purchase

Posted at 01:49h in Personas and Archetypes
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Enjoying this sudden burst of bright pink on your Enjoying this sudden burst of bright pink on your timeline? Annoyed by it? 🎀 With eyes scanning and fingers scrolling rapidly, color is the quickest way for a brand to communicate its message, and hot pink has certainly become the shade of the moment with its inviting, fun, yet edgy implications. In terms of values, pink pushes a #pleasure-seeking message, yet it has come to represent the feminist power of #purpose-seeking in recent campaigns as well.
If you know exactly what your IG caption would be If you know exactly what your IG caption would be if you were cruising on this yacht, you're probably a member of the elite Achievement Seeking group. 🙌 These go-getters go hard in everything they do and enjoy high octane hobbies like sports or exotic vacations to let off the steam from their work life. Success is the primary goal (though that varies from person to person) and they want to enjoy what they have worked hard to own… so why hide it? Still sound like you? Read up more about #Achievement Seekers on our blog post: #linkinbio
Important reminder as we head into Q2! 💪 | 📷 Important reminder as we head into Q2! 💪 | 📷: @artsyalisondesigns
ICYMI: The gender gap is real in more ways than on ICYMI: The gender gap is real in more ways than one. How can we as a culture and within the marketing industry do more to reach women where they're *really* at? It starts with understanding their #values. Get in touch to learn what that can mean in practical application through the #linkinbio | 📷: @blackgirldigital
If you know exactly what your IG caption would be If you know exactly what your IG caption would be if you were cruising on this yacht, you're probably a member of the elite Achievement Seeking group. 🙌 These go-getters go hard in everything they do and enjoy high octane hobbies like sports or exotic vacations to let off the steam from their work life. Success is the primary goal (though that varies from person to person) and they want to enjoy what they have worked hard to own… so why hide it? Still sound like you? Read up more about #Achievement Seekers on our blog post: #linkinbio
*Focusing our intentions on free shipping and cock *Focusing our intentions on free shipping and cocktails* | 📷: @selflovesupply
The majority of consumers lean predominately left The majority of consumers lean predominately left or right. The direction of that "lean," or your consumers' perspective, helps determine many important marketing factors like purchase point or brand recognition. Zenzi can help you make sense of those biases through our values marketing research! Contact us today to find out more.
#Instagram hack: The days when the "like" button w #Instagram hack: The days when the "like" button was the most powerful tool in social media are long gone. These days, it's all about how #shareable content is, which means an image can't just be beautiful, but has to have a deeper takeaway/ idea/ call-to-action. At Zenzi we're all about the values, and for an improved Instagram #strategy, the most important thing is added value! | 📷: @nyc_xdock
It's #PiDay, and while we don't have a recipe for It's #PiDay, and while we don't have a recipe for you, we do have some insight as to how and why viral hashtags can boost your brand — As long as you can make the trending #hashtag relevant to your brand, jumping on the bandwagon is a fun and harmless way to get in front of new eyes. While you can't substitute trending hashtag-related posts for a structured social media strategy, it is a missed opportunity to think that your brand is "above" these types of posts. Our advice is to 1) keep it lighthearted, engaging, and timely, and 2) make it work for you! Don't stretch your content to fit an irrelevant hashtag. There will always be another!
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