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18 Feb How Freedom-Seekers Shop (The fun way!)

Posted at 17:34h in Personas and Archetypes
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24 Dec How a Pleasure-Seeker Makes A Purchase

Posted at 01:49h in Personas and Archetypes
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08 Sep Deep Dive: Purpose Seekers

Posted at 23:19h in Personas and Archetypes, Values Research, Values Segmentation
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21 Aug DEEP DIVE: Freedom Seekers

Posted at 16:33h in Personas and Archetypes, Values Segmentation
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30 Jul DEEP DIVE: PLEASURE SEEKERS

Posted at 01:00h in Personas and Archetypes, Values Research
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30 Jul Marketing to Millennials is Pointless

Posted at 18:18h in Personas and Archetypes, Values Research
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10 May Beyond Demographics: How Values Impact Customer Decisions

Posted at 11:28h in Case Studies, Content Marketing, Personas and Archetypes, Uncategorized, Values Research, Values Segmentation, Zenzi in the News
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About Us

40 years of academic research proves that values are the driving force behind the vast majority of human behavior. We go beyond demographics to illuminate differences between your customers to develop highly personalized marketing campaigns.

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Helping clients build standout campaigns that bala Helping clients build standout campaigns that balance effectiveness, efficiency and innovation, the father of three is now embracing his new adventures as he starts his new chapter in Big D. #Aletheia #marketing #teammember
Keeping Aletheia's client experience top-notch, Ri Keeping Aletheia's client experience top-notch, Rich continuously drives success to our clients' businesses and marketing strategies. Outside of work, he enjoys spending time with his family. #Aletheia #marketing #teammember
Max supports our clients by building effective med Max supports our clients by building effective media plans across all platforms and channels. When he isn't working, he enjoys reading, playing basketball, and rooting for his favorite sports teams. #Aletheia #marketing #teammember
Dwayne executes each campaign so its KPIs skyrocke Dwayne executes each campaign so its KPIs skyrocket. In his free time, he enjoys walking his dog Roxie and playing basketball. #Aletheia #marketing #teammember
Patrick uncovers insights about human nature, cult Patrick uncovers insights about human nature, culture, and technology. Outside the office, you can find him rock climbing, disc golfing, or playing with his dog and two cats. #Alethiea #marketing #teammember
Providing the best solutions and customer service Providing the best solutions and customer service in the industry, Wes ensures that Aletheia clients receive the best-in-class experience. #Aletheia #marketing #teammember
Shae is dedicated to keeping our agency and client Shae is dedicated to keeping our agency and clients on their toes by using her search engine marketing knowledge. #Aletheia #marketing #teammember
As our influencer marketing manager, Kealley keeps As our influencer marketing manager, Kealley keeps our agency on-trend for branded influencer content. She's also a power ranger when it comes to managing influencer-client relationships. #Aletheia #Marketing #TeamMember
"In today's work culture, work-life balance can be "In today's work culture, work-life balance can become very blurred," says Jenna, accounting manager at Aletheia. In today's blog, she shares her experience with Aletheia's generous maternity benefits. Family values aren't just an idea here—they're the standard. Read more here: https://bit.ly/3LSop7I #Aletheia #Marketing
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