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02 Jul Beyond the little black box: How brands are using their values to respond to racial injustice

Posted at 16:05h in Content Marketing, Values Research
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40 years of academic research proves that values are the driving force behind the vast majority of human behavior. We go beyond demographics to illuminate differences between your customers to develop highly personalized marketing campaigns.

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As Accounting Manager, Jenna spends a lot of time As Accounting Manager, Jenna spends a lot of time in spreadsheets. But keeping Aletheia's finances squared away takes more than being an expert at Excel. She brings passion and excitement to the team. When she isn't working, you can find Jenna at the Taekwondo gym.
Caryn lives by Aristotle's saying, "Well begun is Caryn lives by Aristotle's saying, "Well begun is half done." A driving force behind Aletheia's results, Caryn marries the craft of insights to the discipline of performance, by harnessing the latest trends and statistics for compelling media plans across industries
Richard keeps our media operations in line day-to- Richard keeps our media operations in line day-to-day to ensure everyone is on top of their game. While keeping our agency processes efficient, he helps team members grow by providing expertise and knowledge across projects.
Zenzi's proprietary ValueBase® research helps bra Zenzi's proprietary ValueBase® research helps brands uncover what motivates their customers and predict buying behavior. We surveyed our team and we're using Zenzi to predict the winner of our NCAA Tournament office pool based on their Primary Value Driver. Come back at the end of the tournament to see the results! Have you taken the Zenzi survey to find out what values drive YOU? Check it out: https://loom.ly/BH_R2hQ
Influencers have become a mainstay in any modern m Influencers have become a mainstay in any modern marketing mix, but finding the right one for your brand can be a struggle. Today we're exploring how our Values Based® Marketing can transform the way you connect with influencers. From using new models of compensation to finding influencers that already engage with your brand, here are the latest tips. Use the link in our bio and click on Latest Blogs.
When it comes to love, we don't all speak the same When it comes to love, we don't all speak the same language. Here are the cheesiest Valentine's Day greetings guaranteed to tickle each Value Seeker.
Meet Colleen and Ryan, the dynamic duo that extrac Meet Colleen and Ryan, the dynamic duo that extracts valuable insights from raw research data. Essentially, they are the first step in helping you understand your customers. Are you ready to breathe new life into your brand? Start digging deeper with Zenzi's patented research. Link in bio.
How does Zenzi fit into the master plan of your br How does Zenzi fit into the master plan of your brand? Here's your answer. Visit Zenzi.com to transform the way you understand your customers.
How many water bottles do you follow on social med How many water bottles do you follow on social media? Here's a suggestion: Crystal Geyser. 😉 We conducted detailed research on the brand's consumer base. The findings helped us tailor a social media approach that resulted in a 72.9% increase in engagement. Check it out! Curious about the work we do? Visit our website to learn how values research can boost your brand. Zenzi.com
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