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11 Nov Deep Dive: achievement seekers

Posted at 19:58h in Values Research, Values Segmentation
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09 Nov Trump, Biden, and The Power of Values

Posted at 22:41h in Values Research
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22 Oct Zenzi Team Values: Where we stand

Posted at 16:07h in Values Research, Values Segmentation
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29 Sep DEEP DIVE: Tradition Seekers

Posted at 02:48h in Values Research, Values Segmentation
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29 Sep The Psychology of Retro Branding

Posted at 02:32h in Case Studies, Values Research
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08 Sep Deep Dive: Purpose Seekers

Posted at 23:19h in Personas and Archetypes, Values Research, Values Segmentation
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30 Jul DEEP DIVE: PLEASURE SEEKERS

Posted at 01:00h in Personas and Archetypes, Values Research
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02 Jul Beyond the little black box: How brands are using their values to respond to racial injustice

Posted at 16:05h in Content Marketing, Values Research
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04 Jun HOW BRANDS CAN FIND THEIR VOICE IN FIGHTING RACISM

Posted at 18:11h in Values Research
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21 Apr The Importance Of Values Marketing During the COVID-19 Pandemic

Posted at 19:27h in Content Marketing, Values Research, Values Segmentation
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winding road, decisions ahead, consumer behavior is changing

06 Mar How to appeal to belief-driven buyers

Posted at 11:50h in Values Research, Zenzi in the News
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10 Oct what’s your brand’s HIGHER purpose?

Posted at 03:26h in Values Research, Values Segmentation
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10 Sep 3 ingredients for successful psychographic targeting

Posted at 19:14h in Values Research
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values marketing

06 Sep What is Values Marketing?

Posted at 16:57h in Content Marketing, Values Research
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30 Jul Marketing to Millennials is Pointless

Posted at 18:18h in Personas and Archetypes, Values Research
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20 Jun Increase the Effectiveness of Content Marketing

Posted at 19:40h in Values Research, Values Segmentation
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10 May Beyond Demographics: How Values Impact Customer Decisions

Posted at 11:28h in Case Studies, Content Marketing, Personas and Archetypes, Uncategorized, Values Research, Values Segmentation, Zenzi in the News
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ABOUT US

40 years of academic research proves that values are the driving force behind the vast majority of human behavior. We go beyond demographics to illuminate differences between your customers to develop highly personalized marketing campaigns.

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📣 📣 📣 Learn more about how we use psycho 📣 📣 📣  Learn more about how we use psychology, research, and decades of marketing experience to make value an action rather than an idea: #linkinbio!
Color is a very important method for brands to com Color is a very important method for brands to communicate their values and the emotive experience they want customers to have. We'd say that Pleasure-oriented companies are more in the pink/ orange/ yellow range, whereas Purpose-oriented brands heavily feature green, and Achievement-oriented businesses use a lot of black and grays. #TheMoreYouSee #TheMoreYouKnow 📷: @data_iceberg
Cheers to the weekend, quarantini style 🍸 Cheers to the weekend, quarantini style 🍸
New year, new you? You may be wondering how 2020 c New year, new you? You may be wondering how 2020 changed (or reaffirmed) your values, and we have a Survey for that ➡️ #linkinbio
We're just a business, standing in front of a bran We're just a business, standing in front of a brand new year, asking it to bring better days 🌈💯 #Happy2021
Harnessing all of our 2020 burnout and channeling Harnessing all of our 2020 burnout and channeling it into 2021 brilliance. As they say, be the discoball you want to see in the world ✨ #HappyNewYearsEve
Let's make your dream campaign a reality ☁️💥 Contact us to learn about our #valuesmarketing and #consumerbehavior services through the #linkinbio 📷: @haveanicedayy_
And to all a good night ❤️ From our team to yo And to all a good night ❤️ From our team to you, Happy Holidays!
One of the major #branding trends of 2020 was retr One of the major #branding trends of 2020 was retro nostalgia 🎞👾🕺☮️ We deconstructed the psychology behind why throwbacks are making consumers' hearts throb ➡️ #linkinbio
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