28 Mar Zenzi Communications Forms World’s First Values Marketing Agency
ZENZI IS THE WORLD’S FIRST VALUES MARKETING AGENCY
Award-winning firm connects with customers on a deeper level by uncovering core values and purchase motivations
After three years of intensive development with data scientists and psychologists, Zenzi announces the launch of its proprietary values marketing method to help brands fuel growth, loyalty, and engagement through stronger connections with consumers.
Backed by over 40 years of proven academic research, Zenzi’s approach uses sentiment analysis, social listening, and surveys to help brands uncover the inner motivations of their best customers. The resulting insights become a strategic roadmap leading to more effective campaigns. Since launching the new marketing method, the agency has experienced 40% growth in client revenues.