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winding road, decisions ahead, consumer behavior is changing

06 Mar How to appeal to belief-driven buyers

Posted at 11:50h in Values Research, Zenzi in the News
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10 May Beyond Demographics: How Values Impact Customer Decisions

Posted at 11:28h in Case Studies, Content Marketing, Personas and Archetypes, Uncategorized, Values Research, Values Segmentation, Zenzi in the News
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business leader embracing values

28 Mar Zenzi Communications Forms World’s First Values Marketing Agency

Posted at 10:42h in Zenzi in the News
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40 years of academic research proves that values are the driving force behind the vast majority of human behavior. We go beyond demographics to illuminate differences between your customers to develop highly personalized marketing campaigns.

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Brands are more than just a logo, especially to yo Brands are more than just a logo, especially to young consumers. How can your brand build a community that people will rally behind? Check out the link in our bio for some great insights.
What is Rainbow Capitalism, and why does it leave What is Rainbow Capitalism, and why does it leave a bad taste in the mouths of #LGBTQ+ community members? When brands don't understand their customers, they can come across as insincere. Knowing your customer's values is the first step in forming a meaningful brand connection.
What can a marketer do with 14 questions? Zenzi's What can a marketer do with 14 questions? Zenzi's proprietary algorithm takes the guesswork out of refining your message. Pinpoint your customer's values with a simple survey and learn what content hits the target. Learn more at Zenzi.com
May is Mental Health Awareness Month, and we're ta May is Mental Health Awareness Month, and we're taking time to celebrate the importance of self-care. Green is a soothing color that often appears in the brands we turn to for comfort. Have you noticed yourself engaging with brands in a similar way?
To make your consumers feel something, you have to To make your consumers feel something, you have to care about their values first 💭Click the link in our bio to read our article in Forbes on The Untapped Potential of Values-Based Marketing.
We are excited to announce that Zenzi is now part We are excited to announce that Zenzi is now part of Aletheia Media and Marketing! Click the link in our bio to find out more about this exciting acquisition and Zenzi's fantastic research capabilities.
Sometimes it's not what you say, but how you say i Sometimes it's not what you say, but how you say it ... 💬 Make a more authentic connection with your audience by changing a few key words in your messaging. It's all about fostering a personal bond to the consumer and showing that there are people behind your organization, not just financial interests and gains.
We’re still feeling 🤩 over our client @aptera We’re still feeling 🤩 over our client @aptera_motors being featured in @wsj! This feature was such a thrilling experience for the whole team. #PRwin
Here at Zenzi, we believe work should include some Here at Zenzi, we believe work should include some fun. Peep the makeshift office our team member worked from last week! 🏝 #workfromhome ... #ornot 😉
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