winding road, decisions ahead, consumer behavior is changing

How to appeal to belief-driven buyers

It’s a new era in marketing, driven by buyers who seek out brands that share their personal beliefs. Say the right thing and you build an army of loyal followers…say the wrong thing and you lose a customer forever. 

Combining psychology with data science, The Values Marketing Academy is a new training series that helps businesses create more profitable relationships with customers by uncovering and speaking to psychological needs and values.

Led by Zenzi founder and CEO Sarah Hardwick, the high-energy sessions reconnect businesses with the emotion and heart behind their brand and lay a foundation for lasting loyalty and engagement. For more information, email