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winding road, decisions ahead, consumer behavior is changing

06 Mar How to appeal to belief-driven buyers

Posted at 11:50h in Values Research, Zenzi in the News

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10 Oct what’s your brand’s HIGHER purpose?

Posted at 03:26h in Values Research, Values Segmentation

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40 years of academic research proves that values are the driving force behind the vast majority of human behavior. We go beyond demographics to illuminate differences between your customers to develop highly personalized marketing campaigns.

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  • As a company founded on the belief that our values define us, we are taking a stand today for unity and anti-racism. We’re committed to listening, learning, and being a part of the solution to create long term change. #blackouttuesday #valuesmatter
  • ☂️ Value No. 6: Security ☂️ Theme Song: Who Says You Can't Go Home — Bon Jovi Likes: Stability, playing it safe, enjoying the space they've created for themselves, moving through life as the tortoise instead of the hare, and always making time for some HGTV. Are your customers Security seekers? You may not know... but we will.
  • Just a pop of optimism / pleasure-seeking/ carefree color for your Thursday timeline 🎉 🎉 🎉 | 📷: @cecile_hoodie
  • 📘 Value No. 5: Tradition 📘 Theme Song: American Pie — Don McLean Likes: Holidays, hometowns, the honor in a good day of hard work, happy memories made with family and friends, and handing down their customs to newer generations. Are your customers Tradition seekers? You may not know... but we will.
  • There's something deeper than a sweet tooth at play in this scenario #ValuesMarketing
  • 🌱 Value No. 4: Purpose 🌱 Theme Song: Imagine — John Lennon Likes: Ideas, innovation, moving — inches or miles — towards the greater good, making a change and taking a stand with every action, and planting a seed to start a revolution. Are your customers Purpose seekers? You may not know... but we will.
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