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01 Jul 5 Ways for Brands to “Bounce Back” after COVID-19

Posted at 16:15h in Content Marketing
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winding road, decisions ahead, consumer behavior is changing

06 Mar How to appeal to belief-driven buyers

Posted at 11:50h in Values Research, Zenzi in the News
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10 Oct what’s your brand’s HIGHER purpose?

Posted at 03:26h in Values Research, Values Segmentation
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ABOUT US

40 years of academic research proves that values are the driving force behind the vast majority of human behavior. We go beyond demographics to illuminate differences between your customers to develop highly personalized marketing campaigns.

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We would say "It's beginning to look a lot like Ch We would say "It's beginning to look a lot like Christmas," but let's be honest, it's been looking this way in stores since late October! 🎄😂 Who is ready for a delightfully festive December?
Though 2020 has been an eternal staycation, Freedo Though 2020 has been an eternal staycation, Freedom-Seekers have bided their time making plans about where to voyage once the coast is clear. Where is on your "Maybe-2021-maybe-2022-who-really-knows-anymore" travel list?
Ain't no party like an @Aptera_Motors zoom party 🎉 We had an excellent turn out with our Brand Ambassador call last month, connecting and engaging fans who aren't able to see each other or the product right now. If this is something we can help your brand with, RSVP through the #linkinbio!
The most important rule! 🏆 📷: @ilanagriffo # The most important rule! 🏆 📷: @ilanagriffo #valuesmarketing
How can an entire nation look at the same two cand How can an entire nation look at the same two candidates and come to such opposing opinions? The answer shows just how powerful values can be on a people’s viewpoints and behavior. Read our analysis of the election and what it revealed about values and marketing through the #linkinbio
Did you know that we did a decade of beverage mark Did you know that we did a decade of beverage marketing for companies like @crystalgeysersparkling and @tejava_tea? We packaged up our industry insights just for you, so take a sip! #linkinbio
Living by your values = voting ✔️ Rock that ba Living by your values = voting ✔️ Rock that ballot! 📷: @_thepeachfuzz
Houseplants have become a sign of the times 🕑 🌱 But did you know that they're also a sign of Security-Seeking? Customers who are drawn to potted greens and prickly cacti are actually craving comfort for their home and to feel more settled.🌿🌵🏡 😌 Learn more about the purchasing habits of your potential audience: #linkinbio
Do these images speak to you? Do they say "So cute Do these images speak to you? Do they say "So cute, let me have it!"? 🤗🤔 We suspect you may be a Security-Seeker, then, but why not take our quiz to find out for sure?: #linkinbio
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