24 Mar Feminism in marketing: how far have we come? Posted at 15:18h in Content Marketing Share ... Read More
24 Dec How a Pleasure-Seeker Makes A Purchase Posted at 01:49h in Personas and Archetypes Share ... Read More
11 Nov Deep Dive: achievement seekers Posted at 19:58h in Values Research, Values Segmentation Share ... Read More
29 Sep DEEP DIVE: Tradition Seekers Posted at 02:48h in Values Research, Values Segmentation Share ... Read More
29 Sep The Psychology of Retro Branding Posted at 02:32h in Case Studies, Values Research Share ... Read More
08 Sep Deep Dive: Purpose Seekers Posted at 23:19h in Personas and Archetypes, Values Research, Values Segmentation Share ... Read More
21 Aug DEEP DIVE: Freedom Seekers Posted at 16:33h in Personas and Archetypes, Values Segmentation Share ... Read More
30 Jul DEEP DIVE: PLEASURE SEEKERS Posted at 01:00h in Personas and Archetypes, Values Research Share ... Read More
02 Jul Beyond the little black box: How brands are using their values to respond to racial injustice Posted at 16:05h in Content Marketing, Values Research Share ... Read More
04 Jun HOW BRANDS CAN FIND THEIR VOICE IN FIGHTING RACISM Posted at 18:11h in Values Research Share ... Read More
21 Apr The Importance Of Values Marketing During the COVID-19 Pandemic Posted at 19:27h in Content Marketing, Values Research, Values Segmentation Share ... Read More
06 Mar How to appeal to belief-driven buyers Posted at 11:50h in Values Research, Zenzi in the News Share ... Read More
30 Jul Marketing to Millennials is Pointless Posted at 18:18h in Personas and Archetypes, Values Research Share ... Read More
20 Jun Increase the Effectiveness of Content Marketing Posted at 19:40h in Values Research, Values Segmentation Share ... Read More
10 May Beyond Demographics: How Values Impact Customer Decisions Posted at 11:28h in Case Studies, Content Marketing, Personas and Archetypes, Uncategorized, Values Research, Values Segmentation, Zenzi in the News Share ... Read More