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24 Mar Feminism in marketing: how far have we come?

Posted at 15:18h in Content Marketing
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24 Dec How a Pleasure-Seeker Makes A Purchase

Posted at 01:49h in Personas and Archetypes
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11 Nov Deep Dive: achievement seekers

Posted at 19:58h in Values Research, Values Segmentation
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09 Nov Trump, Biden, and The Power of Values

Posted at 22:41h in Values Research
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26 Oct Deep Dive: Security Seekers

Posted at 18:51h in Values Segmentation
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29 Sep DEEP DIVE: Tradition Seekers

Posted at 02:48h in Values Research, Values Segmentation
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29 Sep The Psychology of Retro Branding

Posted at 02:32h in Case Studies, Values Research
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08 Sep Deep Dive: Purpose Seekers

Posted at 23:19h in Personas and Archetypes, Values Research, Values Segmentation
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21 Aug DEEP DIVE: Freedom Seekers

Posted at 16:33h in Personas and Archetypes, Values Segmentation
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30 Jul DEEP DIVE: PLEASURE SEEKERS

Posted at 01:00h in Personas and Archetypes, Values Research
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02 Jul Beyond the little black box: How brands are using their values to respond to racial injustice

Posted at 16:05h in Content Marketing, Values Research
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04 Jun HOW BRANDS CAN FIND THEIR VOICE IN FIGHTING RACISM

Posted at 18:11h in Values Research
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21 Apr The Importance Of Values Marketing During the COVID-19 Pandemic

Posted at 19:27h in Content Marketing, Values Research, Values Segmentation
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winding road, decisions ahead, consumer behavior is changing

06 Mar How to appeal to belief-driven buyers

Posted at 11:50h in Values Research, Zenzi in the News
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30 Jul Marketing to Millennials is Pointless

Posted at 18:18h in Personas and Archetypes, Values Research
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20 Jun Increase the Effectiveness of Content Marketing

Posted at 19:40h in Values Research, Values Segmentation
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10 May Beyond Demographics: How Values Impact Customer Decisions

Posted at 11:28h in Case Studies, Content Marketing, Personas and Archetypes, Uncategorized, Values Research, Values Segmentation, Zenzi in the News
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