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11 Nov Deep Dive: achievement seekers

Posted at 19:58h in Values Research, Values Segmentation
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09 Nov Trump, Biden, and The Power of Values

Posted at 22:41h in Values Research
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26 Oct Deep Dive: Security Seekers

Posted at 18:51h in Values Segmentation
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29 Sep DEEP DIVE: Tradition Seekers

Posted at 02:48h in Values Research, Values Segmentation
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29 Sep The Psychology of Retro Branding

Posted at 02:32h in Case Studies, Values Research
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08 Sep Deep Dive: Purpose Seekers

Posted at 23:19h in Personas and Archetypes, Values Research, Values Segmentation
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21 Aug DEEP DIVE: Freedom Seekers

Posted at 16:33h in Personas and Archetypes, Values Segmentation
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30 Jul DEEP DIVE: PLEASURE SEEKERS

Posted at 01:00h in Personas and Archetypes, Values Research
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02 Jul Beyond the little black box: How brands are using their values to respond to racial injustice

Posted at 16:05h in Content Marketing, Values Research
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04 Jun HOW BRANDS CAN FIND THEIR VOICE IN FIGHTING RACISM

Posted at 18:11h in Values Research
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21 Apr The Importance Of Values Marketing During the COVID-19 Pandemic

Posted at 19:27h in Content Marketing, Values Research, Values Segmentation
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winding road, decisions ahead, consumer behavior is changing

06 Mar How to appeal to belief-driven buyers

Posted at 11:50h in Values Research, Zenzi in the News
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30 Jul Marketing to Millennials is Pointless

Posted at 18:18h in Personas and Archetypes, Values Research
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20 Jun Increase the Effectiveness of Content Marketing

Posted at 19:40h in Values Research, Values Segmentation
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10 May Beyond Demographics: How Values Impact Customer Decisions

Posted at 11:28h in Case Studies, Content Marketing, Personas and Archetypes, Uncategorized, Values Research, Values Segmentation, Zenzi in the News
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ABOUT US

40 years of academic research proves that values are the driving force behind the vast majority of human behavior. We go beyond demographics to illuminate differences between your customers to develop highly personalized marketing campaigns.

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We would say "It's beginning to look a lot like Ch We would say "It's beginning to look a lot like Christmas," but let's be honest, it's been looking this way in stores since late October! ๐ŸŽ„๐Ÿ˜‚ Who is ready for a delightfully festive December?
Though 2020 has been an eternal staycation, Freedo Though 2020 has been an eternal staycation, Freedom-Seekers have bided their time making plans about where to voyage once the coast is clear. Where is on your "Maybe-2021-maybe-2022-who-really-knows-anymore" travel list?
Ain't no party like an @Aptera_Motors zoom party ๐ŸŽ‰ We had an excellent turn out with our Brand Ambassador call last month, connecting and engaging fans who aren't able to see each other or the product right now. If this is something we can help your brand with, RSVP through the #linkinbio!
The most important rule! ๐Ÿ† ๐Ÿ“ท: @ilanagriffo # The most important rule! ๐Ÿ† ๐Ÿ“ท: @ilanagriffo #valuesmarketing
How can an entire nation look at the same two cand How can an entire nation look at the same two candidates and come to such opposing opinions? The answer shows just how powerful values can be on a peopleโ€™s viewpoints and behavior. Read our analysis of the election and what it revealed about values and marketing through the #linkinbio
Did you know that we did a decade of beverage mark Did you know that we did a decade of beverage marketing for companies like @crystalgeysersparkling and @tejava_tea? We packaged up our industry insights just for you, so take a sip! #linkinbio
Living by your values = voting โœ”๏ธ Rock that ba Living by your values = voting โœ”๏ธ Rock that ballot! ๐Ÿ“ท: @_thepeachfuzz
Houseplants have become a sign of the times ๐Ÿ•‘ ๐ŸŒฑ But did you know that they're also a sign of Security-Seeking? Customers who are drawn to potted greens and prickly cacti are actually craving comfort for their home and to feel more settled.๐ŸŒฟ๐ŸŒต๐Ÿก ๐Ÿ˜Œ Learn more about the purchasing habits of your potential audience: #linkinbio
Do these images speak to you? Do they say "So cute Do these images speak to you? Do they say "So cute, let me have it!"? ๐Ÿค—๐Ÿค” We suspect you may be a Security-Seeker, then, but why not take our quiz to find out for sure?: #linkinbio
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