Logo Logo Logo Logo Logo
  • Home
  • Services
  • About Us
  • Team
  • Values Survey
  • Latest News
  • Contact Us
  • Home
  • Services
  • About Us
  • Team
  • Values Survey
  • Latest News
  • Contact Us

24 Dec How a Pleasure-Seeker Makes A Purchase

Posted at 01:49h in Personas and Archetypes
Share

...

Read More

30 Nov Holiday Shopping: A Values-Based Guide

Posted at 02:05h in Values Segmentation
Share

...

Read More

11 Nov Deep Dive: achievement seekers

Posted at 19:58h in Values Research, Values Segmentation
Share

...

Read More

26 Oct Deep Dive: Security Seekers

Posted at 18:51h in Values Segmentation
Share

...

Read More

22 Oct Zenzi Team Values: Where we stand

Posted at 16:07h in Values Research, Values Segmentation
Share

...

Read More

29 Sep DEEP DIVE: Tradition Seekers

Posted at 02:48h in Values Research, Values Segmentation
Share

...

Read More

08 Sep Deep Dive: Purpose Seekers

Posted at 23:19h in Personas and Archetypes, Values Research, Values Segmentation
Share

...

Read More

21 Aug DEEP DIVE: Freedom Seekers

Posted at 16:33h in Personas and Archetypes, Values Segmentation
Share

...

Read More

30 Jul DEEP DIVE: PLEASURE SEEKERS

Posted at 01:00h in Personas and Archetypes, Values Research
Share

...

Read More

02 Jul Beyond the little black box: How brands are using their values to respond to racial injustice

Posted at 16:05h in Content Marketing, Values Research
Share

...

Read More

04 Jun HOW BRANDS CAN FIND THEIR VOICE IN FIGHTING RACISM

Posted at 18:11h in Values Research
Share

...

Read More

27 May Is coronavirus making us crazy? Anxiety and separation in the time of covid-19

Posted at 23:46h in Case Studies
Share

...

Read More

21 Apr The Importance Of Values Marketing During the COVID-19 Pandemic

Posted at 19:27h in Content Marketing, Values Research, Values Segmentation
Share

...

Read More
winding road, decisions ahead, consumer behavior is changing

06 Mar How to appeal to belief-driven buyers

Posted at 11:50h in Values Research, Zenzi in the News
Share

...

Read More

10 Oct what’s your brand’s HIGHER purpose?

Posted at 03:26h in Values Research, Values Segmentation
Share

...

Read More

20 Jun Increase the Effectiveness of Content Marketing

Posted at 19:40h in Values Research, Values Segmentation
Share

...

Read More
ABOUT US

40 years of academic research proves that values are the driving force behind the vast majority of human behavior. We go beyond demographics to illuminate differences between your customers to develop highly personalized marketing campaigns.

Copyright © 2020 Zenzi

Privacy Policy 

Contact Us

Del Mar, San Diego

Info

Careers

(760) 635-9320

FOLLOW US

zenziagency

📣 📣 📣 Learn more about how we use psycho 📣 📣 📣  Learn more about how we use psychology, research, and decades of marketing experience to make value an action rather than an idea: #linkinbio!
Color is a very important method for brands to com Color is a very important method for brands to communicate their values and the emotive experience they want customers to have. We'd say that Pleasure-oriented companies are more in the pink/ orange/ yellow range, whereas Purpose-oriented brands heavily feature green, and Achievement-oriented businesses use a lot of black and grays. #TheMoreYouSee #TheMoreYouKnow 📷: @data_iceberg
Cheers to the weekend, quarantini style 🍸 Cheers to the weekend, quarantini style 🍸
New year, new you? You may be wondering how 2020 c New year, new you? You may be wondering how 2020 changed (or reaffirmed) your values, and we have a Survey for that ➡️ #linkinbio
We're just a business, standing in front of a bran We're just a business, standing in front of a brand new year, asking it to bring better days 🌈💯 #Happy2021
Harnessing all of our 2020 burnout and channeling Harnessing all of our 2020 burnout and channeling it into 2021 brilliance. As they say, be the discoball you want to see in the world ✨ #HappyNewYearsEve
Let's make your dream campaign a reality ☁️💥 Contact us to learn about our #valuesmarketing and #consumerbehavior services through the #linkinbio 📷: @haveanicedayy_
And to all a good night ❤️ From our team to yo And to all a good night ❤️ From our team to you, Happy Holidays!
One of the major #branding trends of 2020 was retr One of the major #branding trends of 2020 was retro nostalgia 🎞👾🕺☮️ We deconstructed the psychology behind why throwbacks are making consumers' hearts throb ➡️ #linkinbio
Stay Informed

Sign up to be the first to receive our research studies and other exclusive content.