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24 Mar Feminism in marketing: how far have we come?

Posted at 15:18h in Content Marketing
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18 Feb How Freedom-Seekers Shop (The fun way!)

Posted at 17:34h in Personas and Archetypes
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24 Dec How a Pleasure-Seeker Makes A Purchase

Posted at 01:49h in Personas and Archetypes
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30 Nov Holiday Shopping: A Values-Based Guide

Posted at 02:05h in Values Segmentation
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11 Nov Deep Dive: achievement seekers

Posted at 19:58h in Values Research, Values Segmentation
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26 Oct Deep Dive: Security Seekers

Posted at 18:51h in Values Segmentation
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22 Oct Zenzi Team Values: Where we stand

Posted at 16:07h in Values Research, Values Segmentation
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29 Sep DEEP DIVE: Tradition Seekers

Posted at 02:48h in Values Research, Values Segmentation
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08 Sep Deep Dive: Purpose Seekers

Posted at 23:19h in Personas and Archetypes, Values Research, Values Segmentation
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21 Aug DEEP DIVE: Freedom Seekers

Posted at 16:33h in Personas and Archetypes, Values Segmentation
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30 Jul DEEP DIVE: PLEASURE SEEKERS

Posted at 01:00h in Personas and Archetypes, Values Research
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02 Jul Beyond the little black box: How brands are using their values to respond to racial injustice

Posted at 16:05h in Content Marketing, Values Research
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04 Jun HOW BRANDS CAN FIND THEIR VOICE IN FIGHTING RACISM

Posted at 18:11h in Values Research
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27 May Is coronavirus making us crazy? Anxiety and separation in the time of covid-19

Posted at 23:46h in Case Studies
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21 Apr The Importance Of Values Marketing During the COVID-19 Pandemic

Posted at 19:27h in Content Marketing, Values Research, Values Segmentation
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winding road, decisions ahead, consumer behavior is changing

06 Mar How to appeal to belief-driven buyers

Posted at 11:50h in Values Research, Zenzi in the News
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10 Oct what’s your brand’s HIGHER purpose?

Posted at 03:26h in Values Research, Values Segmentation
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20 Jun Increase the Effectiveness of Content Marketing

Posted at 19:40h in Values Research, Values Segmentation
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ABOUT US

40 years of academic research proves that values are the driving force behind the vast majority of human behavior. We go beyond demographics to illuminate differences between your customers to develop highly personalized marketing campaigns.

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Enjoying this sudden burst of bright pink on your Enjoying this sudden burst of bright pink on your timeline? Annoyed by it? 🎀 With eyes scanning and fingers scrolling rapidly, color is the quickest way for a brand to communicate its message, and hot pink has certainly become the shade of the moment with its inviting, fun, yet edgy implications. In terms of values, pink pushes a #pleasure-seeking message, yet it has come to represent the feminist power of #purpose-seeking in recent campaigns as well.
If you know exactly what your IG caption would be If you know exactly what your IG caption would be if you were cruising on this yacht, you're probably a member of the elite Achievement Seeking group. 🙌 These go-getters go hard in everything they do and enjoy high octane hobbies like sports or exotic vacations to let off the steam from their work life. Success is the primary goal (though that varies from person to person) and they want to enjoy what they have worked hard to own… so why hide it? Still sound like you? Read up more about #Achievement Seekers on our blog post: #linkinbio
Important reminder as we head into Q2! 💪 | 📷 Important reminder as we head into Q2! 💪 | 📷: @artsyalisondesigns
ICYMI: The gender gap is real in more ways than on ICYMI: The gender gap is real in more ways than one. How can we as a culture and within the marketing industry do more to reach women where they're *really* at? It starts with understanding their #values. Get in touch to learn what that can mean in practical application through the #linkinbio | 📷: @blackgirldigital
If you know exactly what your IG caption would be If you know exactly what your IG caption would be if you were cruising on this yacht, you're probably a member of the elite Achievement Seeking group. 🙌 These go-getters go hard in everything they do and enjoy high octane hobbies like sports or exotic vacations to let off the steam from their work life. Success is the primary goal (though that varies from person to person) and they want to enjoy what they have worked hard to own… so why hide it? Still sound like you? Read up more about #Achievement Seekers on our blog post: #linkinbio
*Focusing our intentions on free shipping and cock *Focusing our intentions on free shipping and cocktails* | 📷: @selflovesupply
The majority of consumers lean predominately left The majority of consumers lean predominately left or right. The direction of that "lean," or your consumers' perspective, helps determine many important marketing factors like purchase point or brand recognition. Zenzi can help you make sense of those biases through our values marketing research! Contact us today to find out more.
#Instagram hack: The days when the "like" button w #Instagram hack: The days when the "like" button was the most powerful tool in social media are long gone. These days, it's all about how #shareable content is, which means an image can't just be beautiful, but has to have a deeper takeaway/ idea/ call-to-action. At Zenzi we're all about the values, and for an improved Instagram #strategy, the most important thing is added value! | 📷: @nyc_xdock
It's #PiDay, and while we don't have a recipe for It's #PiDay, and while we don't have a recipe for you, we do have some insight as to how and why viral hashtags can boost your brand — As long as you can make the trending #hashtag relevant to your brand, jumping on the bandwagon is a fun and harmless way to get in front of new eyes. While you can't substitute trending hashtag-related posts for a structured social media strategy, it is a missed opportunity to think that your brand is "above" these types of posts. Our advice is to 1) keep it lighthearted, engaging, and timely, and 2) make it work for you! Don't stretch your content to fit an irrelevant hashtag. There will always be another!
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