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08 Sep Deep Dive: Purpose Seekers

Posted at 23:19h in Personas and Archetypes, Values Research, Values Segmentation

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21 Aug DEEP DIVE: Freedom Seekers

Posted at 16:33h in Personas and Archetypes, Values Segmentation

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21 Apr The Importance Of Values Marketing During the COVID-19 Pandemic

Posted at 19:27h in Content Marketing, Values Research, Values Segmentation

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10 Oct what’s your brand’s HIGHER purpose?

Posted at 03:26h in Values Research, Values Segmentation

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20 Jun Increase the Effectiveness of Content Marketing

Posted at 19:40h in Values Research, Values Segmentation

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10 May Beyond Demographics: How Values Impact Customer Decisions

Posted at 11:28h in Case Studies, Content Marketing, Personas and Archetypes, Uncategorized, Values Research, Values Segmentation, Zenzi in the News

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40 years of academic research proves that values are the driving force behind the vast majority of human behavior. We go beyond demographics to illuminate differences between your customers to develop highly personalized marketing campaigns.

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Want the latest in values marketing research?⚡️Sign up for our *very fun + informative* newsletter today by clicking the link in our bio.
Since it feels like there's nothing new left on Ne Since it feels like there's nothing new left on Netflix, scroll through our blog instead: #linkinbio #ZenziAgency #ValuesMarketing #ValuesMatter
Whether through a shining sign, a message in the s Whether through a shining sign, a message in the sky, or a digital design, let us help you share your message 💬📢 DM us to get started: #ZenziAgency #ValuesMarketing #valuesmatter
“Nomadic, sporadic, and at times, enigmatic … “Nomadic, sporadic, and at times, enigmatic … ah yes, we’ve arrived into the Freedom-seeking territory of Zenzi’s Values Wheel." 🚀 Scroll through/ roll through for a vicarious thrill ride into Freedom-Seeking territory. There aren't too many rules here, but you'll be sure to leave with a great story. #linkinbio #ZenziAgency #ValuesMarketing #ValuesMatter
Here's the tea on 2020 coffee culture: it's stayin Here's the tea on 2020 coffee culture: it's staying at home! ☕️🏡 Caffeinated consumers are opting for old school Security- and Tradition-oriented brands like @folgers instead of fancy local coffeeshops, indicating a larger trend towards the familiar and frugal. #TheMoreYouKnow #ZenziAgency #ValuesMarketing #ValuesMatter
📬👀 Sneak peek at last month's Zenzi newslett 📬👀 Sneak peek at last month's Zenzi newsletter, or as we like to call it, "The best thing for your brain since ASMR." The link to subscribe is in our bio, we're sure you know what to do next.
The recipe for a successful September 💪 The recipe for a successful September 💪
Do you value exploration over explanation? Cliff p Do you value exploration over explanation? Cliff perches instead of curb appeal? There's only one way to find out ➡️ #linkinbio
Pleasure-Seeking 101 🍓🌺💫 Zenzi's past wor Pleasure-Seeking 101 🍓🌺💫 Zenzi's past work on @drinkjuicesqueeze was focused on creating a brand for the sparkling juice that felt optimistic, inviting, and like having a chat with your best friend. Using the colors of the cans and the fresh fruits as the color palette, we built a social media feed that reflected and promoted a pleasure-seeking lifestyle and product.
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