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30 Nov Holiday Shopping: A Values-Based Guide

Posted at 02:05h in Values Segmentation
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11 Nov Deep Dive: achievement seekers

Posted at 19:58h in Values Research, Values Segmentation
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26 Oct Deep Dive: Security Seekers

Posted at 18:51h in Values Segmentation
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22 Oct Zenzi Team Values: Where we stand

Posted at 16:07h in Values Research, Values Segmentation
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29 Sep DEEP DIVE: Tradition Seekers

Posted at 02:48h in Values Research, Values Segmentation
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08 Sep Deep Dive: Purpose Seekers

Posted at 23:19h in Personas and Archetypes, Values Research, Values Segmentation
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21 Aug DEEP DIVE: Freedom Seekers

Posted at 16:33h in Personas and Archetypes, Values Segmentation
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21 Apr The Importance Of Values Marketing During the COVID-19 Pandemic

Posted at 19:27h in Content Marketing, Values Research, Values Segmentation
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10 Oct what’s your brand’s HIGHER purpose?

Posted at 03:26h in Values Research, Values Segmentation
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20 Jun Increase the Effectiveness of Content Marketing

Posted at 19:40h in Values Research, Values Segmentation
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10 May Beyond Demographics: How Values Impact Customer Decisions

Posted at 11:28h in Case Studies, Content Marketing, Personas and Archetypes, Uncategorized, Values Research, Values Segmentation, Zenzi in the News
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ABOUT US

40 years of academic research proves that values are the driving force behind the vast majority of human behavior. We go beyond demographics to illuminate differences between your customers to develop highly personalized marketing campaigns.

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Are you looking for that spark? Or maybe you're lo Are you looking for that spark? Or maybe you're looking for the #marketing version of SparkNotes ... ✨🤔 Either way, Zenzi can be the light you need in the wilderness of digital branding and #values based campaigns. Switch things on with us today.💡
Does this offend you? #ValuesMarketing is never mo Does this offend you? #ValuesMarketing is never more effective than when it is used to elicit a strong emotional response from viewers, even if that response is ire or disgust. A negative reaction can be just as powerful as a positive one, if employed correctly. It all starts with knowing (not guessing) how your #customers think!
Let's talk the value of influencers... because des Let's talk the value of influencers... because despite what you may think they are not going anywhere. In fact, micro-influencers (accounts with less than 100,000 followers) will become increasingly important for brands. AND the days of influencer #marketing as a “one-off” strategy are officially over. If the world of #influencers scares you let our team help you navigate the tricky waters... message us today and we will be able to put together a powerful list of influential people tailored specifically to your brand!
We’re getting to the point in the season where t We’re getting to the point in the season where the chill has lost its charm and no one’s really interested in how many inches of snow there are anymore. But do you turn to daydreams about tropical escapes, or do you turn inward and project all of that energy onto, well, projects? Comment below with your favorite way to distract from the winter doldrums ❄️🧐
That's what we're here for 😉 Message us for a f That's what we're here for 😉 Message us for a free #ValuesMarketing consultation today!
Did you know that a post with at least one #Instag Did you know that a post with at least one #Instagram hashtag averages 12.6% more engagement than posts without a hashtag? So creating a #hashtag strategy for your brand is pretty important if you want to grow your account! Why? Well, the right hashtags can put you in front of your target audience, even if they haven’t connected with you before, extending your organic reach without any ad dollar spend. Do you feel like your company has a powerful hashtag #strategy?
Let’s get it done! 💪 #Mondayvibes Let’s get it done! 💪 #Mondayvibes
By following this flow chart, and by keeping up to By following this flow chart, and by keeping up to date with Zenzi’s content and values profiles, securing a Pleasure-Seeking customer is made much simpler. Let us do the work, just reap the profits! #valuesmarketing
Can you easily answer these questions? If not, we' Can you easily answer these questions? If not, we're here to help! Contact us today to identify your brand's clear purpose and path toward strategic success.
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