What’s in store for 2023 in terms of Influencer Marketing? We could make several recommendations, but we’ve broken down three major trends for your marketing mix this year. Even if you...
With the holidays coming up and so much uncertainty around the economy, consumers are pinching their pennies more than in other years. A recent Zenzi survey confirmed that 7 in...
Intersectionality, Values, and Data Privacy For the last post in our intersectionality series we will take a look at data privacy. With data breaches and cookie policies becoming an increasingly frequent...
Intersectionality, Values, and Digital Ads Continuing our series on intersectionality and digital behaviors, this time we are going to focus on digital advertisements. Specifically, who is most likely to click on...
In our last post, we looked at the intersection of generational status and values as it relates to which social media platforms people use. We saw that values are a...
In the last several years, the concept of intersectionality has become increasingly prevalent in cultural conversations. The goal of intersectionality research is to understand the combined influence of two (or...
If you want tourists to stop and take pictures in front of your building, you paint it bubblegum pink. If you want to target a Purpose-seeking audience with marketing campaign...
In 2000, a movie called What Women Want was released. Its rom-com plot focused on an arrogant male advertising exec who suddenly, magically, can hear the thoughts of women, and...
Freedom seekers may pride themselves on the belief that their decision-making is spontaneous, and subject to constant and instantaneous inspiration, thus defying prediction or falling prey to corporate strategies …...
As a marketing agency, we exist to help make connections across the consumer experience — to make sense and strategy between the “who” and “what,” to blend creativity and logic...
It’s beginning to look a lot like the holiday season, even if at the culmination of a very turbulent 2020, we’re not sure exactly what that means. The presence of...
It’s time to level up. We’ve reached the final deep dive of our Values Wheel types, and like the last runner in a relay, our Achievement-Seekers will bring it home...
As a values-based marketing agency, Zenzi believes that values are the driving force behind much of human behavior, including many of the buying decisions people make as consumers. To find...
It’s fitting that this post is being published a few days shy of Halloween, because we’re talking about some real creatures here … creatures of comfort, that is. Welcome to...
Here at Zenzi, we believe there is an order to things … and that order is “values first.” Our marketing ethos is one which derives reason for every decision from...
Brush off your history books, bring your family pictures to the table, and pour yourself a glass of home-brewed iced tea, because we’ve landed in the land of the free,...
Recent trends in marketing show that things are trending retro in 2020. Brand logos are being designed in styles that hearken back to the 1970’s, and “old school” coffee brands...
There are those who see the world for what it is, and then there are those who see the world for what it could be. Their passion lies in the...
Nomadic, sporadic, and at times, enigmatic … ah yes, we’ve arrived into the Freedom-seeking territory of Zenzi’s Values Wheel. So who are these people? They are the free spirits who...
Here at Zenzi, we adhere to a system of Values Types that organizes the emotional and psychological motivations behind behavior and consumer habits into six main categories — Pleasure, Freedom, Purpose,...