If there has been one thing that has defined 2020 so far, it has been disruption. First, by an unstoppable pandemic, forcing businesses to close, people to remain inside, and...
It’s been a challenging few months in the United States and around the world as people grapple with the realities of COVID-19 and its effects on communities and businesses. The...
In the face of protests, riot and civil unrest, one thing is abundantly clear: racism in America must stop and brands can no longer stay silent. Nike ‘For Once, Don’t...
As the Covid-19 pandemic continues to course through America and the world at large, and yet, simultaneously, the minute details of our homebound lives with equal abandon, there is one...
Look around you … you’re indoors (likely), you’re in front of a screen (almost always), and you’re experiencing a very different April than you expected. The disruptions of COVID-19 have...
It's a new era in marketing, driven by buyers who seek out brands that share their personal beliefs. Say the right thing and you build an army of loyal followers...
Do You Have a Brand Purpose? “We believe the evidence is clear and compelling that brands with purpose grow...
3 ingredients for successful psychographic targeting Feel like your marketing efforts are lacking something, but not sure what? Tapping into psychographics can be the the missing link to turn a mediocre...
The Values Marketing movement is growing among marketers who are seeking to understand more about their customers and prospects. But what exactly do we mean by Values Marketing? When most...
We’ve all seen them. They seem to be everywhere these days. Articles, advice, seminars, videos, and blog posts teaching us how to market to “Millennials”. Seemingly the holy grail of...
Get into the hearts and minds of your customers A recent study by Forrester revealed that though 75% of marketers are increasing their content marketing budgets this year, over half feel...
Do you ever wish your company could develop a cult following like Apple, Zappos, or REI? What do they know about connecting with customers that others do not? Here are 4...
Are you worried that your digital marketing efforts aren't delivering results? Because most marketers haven’t embraced the widespread changes in consumer behavior, marketing inefficiency has become a $958,000,000 problem. The...
ZENZI IS THE WORLD'S FIRST VALUES MARKETING AGENCY Award-winning firm connects with customers on a deeper level by uncovering core values and purchase motivations After three years of intensive development with data...